The secret sauce when staffing successful business relationship managers

Are you on a team where two people are both high performers, yet somehow they don’t get along? Maybe you’re trying to work with a vice president, and for some reason, your team leader doesn’t get along with that individual. I’m going to offer some insights today on how to address this situation.

Hi, I’m Peter Nichol, Data Science CIO.

One of the challenges that leaders face is placing resources for the best organizational fit. A lot of the time, success is more dependent on people getting along and working well together than the actual skills and competencies required in the domain. For example, two people might be skilled and competent, yet nothing seems to click between them. This situation results in little output and a large degree of friction. I wanted to offer a different perspective on how to solve this challenge.

Back to the 1960s, Carl Yung came up with a series of personality assessments. He was trying to uncover the variance of different types of personalities that affected people’s interactions. The Merrill-Reid method was later discovered expanding on the research.

Fast forward to 2009, Robert and Dorothy Bolton developed a similar idea for the basis of their book titled People Styles at Work. The book helps readers identify how people get along and how they think and communicate.

The book is outlined around the four primary personality styles. The first personality type is “Divers” or direct. This personality type is straightforward and is only interested in what they are required to know and nothing else. The second personality type is “Expressive.” This type is more outgoing and wants to get the work done while being inclusive (usually involving resources outside of the core process). The third personality type is “Amiable.” This personality type wants to get the work done eventually, but they have a desire to include everyone they can during discussions. The last personality style is called “Analytical.” This type is only interested in getting work done their way or “the right way” and often prefers to work independently. You have all these types blending into your teams today.

Let’s quickly review each style:


  • Focused on getting it done.
  • Sets high yet realistic objectives and accomplishes them
  • Able to pivot positions when better information surfaces


  • Most perfectionistic of the styles
  • High achieving and high time-consuming work engagement
  • Systematic and well-organized


  • Less assertiveness with better-than-average responsiveness 
  • Often a team player
  • Performs best with defined structure and stable environments


  • High emotional expression and very outgoing
  • Focused on ideal thinking and rarely confined by pragmatic constraints
  • Tendency to act first and think later

When you start to explore the people styles model and the four different quadrants, it’s exciting to see how people get along and why they don’t. An individual who’s a Direct type of communicator isn’t necessarily going to get along with somebody who is amiable and in an opposite quadrant. Of course, this doesn’t mean people can’t flex in and out of personality types. However, it does suggest that their natural state of communication is going to conflict, and eventually, that will create problems. Similarly, a resource whose style is Analytical isn’t going to get along with an Expressive leader. One leader will want to analyze the data by themselves, and the other leaders want to have multiple discussions as they think through the data (before they read or review it most likely).

Flexing your style

On average, 75% of the population has a different style than you, according to People Styles at Work. They think differently. They decide differently. They communicate differently. Flex your people styles involve adjusting your behavior to be more in line with another person’s style. Think of this as a temporary modification of your behavior to help improve your team interactions. Here’s how it’s done in practice.

  1. Identify: be mindful of your style. Take note of the other person’s style.
  2. Plan: determine how you’ll adjust your style for the best results.
  3. Engage: interact with the person and monitor if your style modifications have the desired effect
  4. Evaluate: assess if the conversation was more productive than usual.

Example: Flexing to a Driver

Here are tips when you’re conversing with a Driver.

  • Speak more rapidly
  • Be prepared to decide quickly
  • Be on time
  • Limit gestures
  • Stick with results-driven objectives
  • Tell more; ask less
  • Use accurate, fact-based evidence
  • Focus on the high-priority items

Example: Flexing to an Analytical

Here are tips when you’re conversing with an Analytic.

  • Get to business
  • Limit small talk
  • Decrease eye contact
  • Avoid touching
  • Develop detailed step-by-step plans
  • Stick to the plan
  • Be overprepared
  • Go into considerable detail
  • Provide written support materials and follow up in writing
  • Talk less

Building the foundation for success

Do you have team conflicts? Are leaders not getting along that should be getting along great? Start to assess if you’re matching up the right personality types for the executives you’re supporting. Focus on where they are strong:

Whether you’re focused on business relationship management, agile delivery, or delivering projects, it’s important to make deliberate decisions and align personality types to stakeholders.

Now, it’s great to have a diverse group of people, and I’m a big fan of diversity of ideas. However, when it comes to aligning individuals for optimal productivity, you need to align similar personality types.

A leader who enjoys working independently, who is paired up with a leader who loves to collaborate and involve lots of people, will be very frustrated in that environment and ultimately not perform optimally.

Consider how your team is structured. Which leaders are supporting which stakeholders? Have you deliberately linked critical internal resources to executives based on personality types?

Interested in performing the People Styles exercise with your team? Here are the essentials you need to make that happen! Download these files to start the exercise and better understand how your team naturally interacts and behaves.

  1. People Styles Worksheet: the questions necessary to determine your style
  2. The Four People Styles Performance Grid: better understanding your style
  3. The Four People Styles Descriptions: building awareness of style tendencies

Evaluate the people styles on your team and the stakeholder alignment in place today; it might make more sense to make early adjustments for a more productive year.

Hi, I am Peter Nichol, Data Science CIO. Have a great week!

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Peter is a technology executive with 19 years of experience, dedicated to driving innovation, digital transformation, leadership, and data in business. He helps organizations connect strategy to execution to maximize company performance. He has been recognized for Digital Innovation by CIO 100, MIT Sloan, Computerworld, and the Project Management Institute. As Managing Director at OROCA Innovations, Peter leads the CXO advisory services practice, driving digital strategies. Peter was honored as an MIT Sloan CIO Leadership Award Finalist in 2015 and is a regular contributor to on innovation. Peter has led businesses through complex changes, including the adoption of data-first approaches for portfolio management, lean six sigma for operational excellence, departmental transformations, process improvements, maximizing team performance, designing new IT operating models, digitizing platforms, leading large-scale mission-critical technology deployments, product management, agile methodologies, and building high-performance teams. As Chief Information Officer, Peter was responsible for Connecticut’s Health Insurance Exchange’s (HIX) industry-leading digital platform transforming consumerism and retail oriented services for the health insurance industry. Peter championed the Connecticut marketplace digital implementation with a transformational cloud-based SaaS platform and mobile application recognized as a 2014 PMI Project of the Year Award finalist, CIO 100, and awards for best digital services, API, and platform. He also received a lifetime achievement award for leadership and digital transformation, honored as a 2016 Computerworld Premier 100 IT Leader. Peter is the author of Learning Intelligence: Expand Thinking. Absorb Alternative. Unlock Possibilities (2017), which Marshall Goldsmith, author of the New York Times No. 1 bestseller Triggers, calls "a must-read for any leader wanting to compete in the innovation-powered landscape of today." Peter also authored The Power of Blockchain for Healthcare: How Blockchain Will Ignite The Future of Healthcare (2017), the first book to explore the vast opportunities for blockchain to transform the patient experience. Peter has a B.S. in C.I.S from Bentley University and an MBA from Quinnipiac University, where he graduated Summa Cum Laude. He earned his PMP® in 2001 and is a certified Six Sigma Master Black Belt, Masters in Business Relationship Management (MBRM) and Certified Scrum Master. As a Commercial Rated Aviation Pilot and Master Scuba Diver, Peter understands first hand, how to anticipate change and lead boldly.