“Ensuring the best education and overall experience for the consumers
This idea was best communicated at the Post-Enrollment Operations for Health Insurance Exchanges Summit by Peter B. Nichol of Access Health CT when he said “Think through the eyes of the consumer.”
He asked the attendees – all representing major insurers and exchanges – to raise their hands if they had gone through the experience of enrolling on a health plan through their state marketplace. Not a single hand went up. How can we think through the eyes of the consumer when we do not know what they see?
Nichol pointed out that based on Access Health CT’s consumer behavioral studies, 80 percent of consumers on their website only did comparison shopping based on plan prices. Visitors were not checking plan details, ratings or network coverage. This means they are not making educated decisions that will bring them the most benefit.”
References
Reprinted from:
Burgess-Curran, T. (2014). Lessons from the Post-Enrollment Operations for Health Insurance Exchange. Retrieved from http://blog.paynearme.com/communication-education-accuracy/
Wike, K. (2014). Fingerprint Technology Could Improve Vaccine Accuracy (online image). Retrieved from http://www.healthitoutcomes.com/doc/fingerprint-technology-could-improve-vaccine-accuracy-0001