Collaborative consumption touches healthcare

Collaborative consumption is reshaping the economy and consumers are responding.  The new economy is a shared economy where owning or buying products is replaced with leasing or sharing them.  Companies across the globe are buying into the models with new distribution channels bucking prevailing trends and consumers are taking action.

Industry takes notice

Car manufacturers Daimler AG (car2go), BMW (DriveNow), and Peugeot (Mu) each has accepted the challenges of integrating collaborative consumers into their existing business models to sell the use, not the product. This new paradigm opens untapped revenue that yesterday did not exist. Automotive is not the only industry taking an interest. Across the world, manufacturers realize the value in the sharing economy.  For example, Maschinenring is exploring leasing machinery for agriculture and forestry. LiquidSpace and Ikea are playing in the used furniture market, and FedEx TechConnect is beginning to repair consumer electronics taking a lesson from Best Buy’s Geek Squad. It doesn’t stop there. Patagonia has embraced the used clothing market. The Wine Foundry is leasing vineyards to consumers, for small batch wine production. software (PepsiCo). has even applied collaborative consumption to farming by leasing cows.  Industry sees the value in the sharing economy, and they are taking action. 

Selling the service

By selling the service, not the product and supporting customers in their attempts to resell, businesses can take advantage of unused resources and capacities. Companies with new business models are aligning collaborative consumption to target new customers ranging from providing repair and maintenance services fundamentally changing how people how people own and consume. This trend will be more prevalent as businesses latch onto the new revenue streams.

From the hotel industry to farming, fair cost sharing coupled with a finite capacity for the sharing economy is making leasing more desirable than buying. Doing business has just become more attractive.



Coldwell, W. (2014). Airbnb’s legal troubles: what are the issues? | Travel | The Guardian. Retrieved March 5, 2016, from

DePillis, L. (2016). Hotels don’t actually appear to be that scared of Airbnb. Retrieved March 5, 2016, from (2016). maxresdefault (online image). Retrieved March 5, 2016, from

Matzler, K., Veider, V., & Kathan, W. (2015). Adapting to the Sharing Economy. MIT SLOAN Management Review, 56(2).

Suzdaltsev, J. (2014). How the New Airbnb Laws Will Affect You – The Bold Italic – San Francisco. Retrieved March 5, 2016, from


Peter Nichol, empowers organizations to think different for different results. You can follow Peter on Twitter or his blog. Peter can be reached at pnichol [dot]

Previous articleFive questions boards should ask about health insurance exchange sustainability
Next articleRobotic process automation for healthcare
Peter is a technology executive with over 20 years of experience, dedicated to driving innovation, digital transformation, leadership, and data in business. He helps organizations connect strategy to execution to maximize company performance. He has been recognized for Digital Innovation by CIO 100, MIT Sloan, Computerworld, and the Project Management Institute. As Managing Director at OROCA Innovations, Peter leads the CXO advisory services practice, driving digital strategies. Peter was honored as an MIT Sloan CIO Leadership Award Finalist in 2015 and is a regular contributor to on innovation. Peter has led businesses through complex changes, including the adoption of data-first approaches for portfolio management, lean six sigma for operational excellence, departmental transformations, process improvements, maximizing team performance, designing new IT operating models, digitizing platforms, leading large-scale mission-critical technology deployments, product management, agile methodologies, and building high-performance teams. As Chief Information Officer, Peter was responsible for Connecticut’s Health Insurance Exchange’s (HIX) industry-leading digital platform transforming consumerism and retail-oriented services for the health insurance industry. Peter championed the Connecticut marketplace digital implementation with a transformational cloud-based SaaS platform and mobile application recognized as a 2014 PMI Project of the Year Award finalist, CIO 100, and awards for best digital services, API, and platform. He also received a lifetime achievement award for leadership and digital transformation, honored as a 2016 Computerworld Premier 100 IT Leader. Peter is the author of Learning Intelligence: Expand Thinking. Absorb Alternative. Unlock Possibilities (2017), which Marshall Goldsmith, author of the New York Times No. 1 bestseller Triggers, calls "a must-read for any leader wanting to compete in the innovation-powered landscape of today." Peter also authored The Power of Blockchain for Healthcare: How Blockchain Will Ignite The Future of Healthcare (2017), the first book to explore the vast opportunities for blockchain to transform the patient experience. Peter has a B.S. in C.I.S from Bentley University and an MBA from Quinnipiac University, where he graduated Summa Cum Laude. He earned his PMP® in 2001 and is a certified Six Sigma Master Black Belt, Masters in Business Relationship Management (MBRM) and Certified Scrum Master. As a Commercial Rated Aviation Pilot and Master Scuba Diver, Peter understands first hand, how to anticipate change and lead boldly.