“What’s your gut reaction to the ruling? What happens next? What challenges will Exchanges face now?”

Safe Harbor for FFM States
First I felt relief for the 6.4 million Americans with subsidies participating in the 34 Federal Marketplaces across the country.  However, not all of the fourteen State-Based Marketplaces (SBM) including D.C. who are running their own exchanges are successful. Here is what is next for Exchanges:


State Migration to FFM
Arkansas, Delaware, and Pennsylvania in mid-June did receive tentative approval from HHS for a state-based insurance exchange. But in light of the decision will these states actually build their own state-based exchanges? I’ll suggest, it will not happen. States with rocky histories will be hard pressed to build momentum for state based exchanges, especially given the enormous challenges with developing and standing up a self-sustaining exchange when the FFM is working well. States will stay with the FFM and states considering a state based exchange will realize that the FFM is a low cost and low risk working model.


SBMs Lose Opportunities for Resale
States will stop exploring options to become state-based exchanges for the individual markets.  I forecast that Vermont, Pennsylvania, Colorado, Washington, Oregon will all explore FFM options in the next 12 months. We will see a separation of strategies between Individual Exchanges defaulting to the FMM and the Small Business Health Options Program continuing to explore state run options. Canned leading SHOP solutions like Softheon, bSwift and hCentive will be norm as price, time to market and low cost cloud support models become top factors in state procurement decision making.


Conventional state integrators we saw prevalent into 2015, will be rip-replaced with strong Tier 2 vendors like Cognizant, Amtex, Infosys and Dell Healthcare as focus realigns on low cost maintenance as experimentation into off-shore models grows in popularity. Several progressive states including Kentucky have incorporated offshore development models to protect their citizens from absorbing the high costs of on-shore technical development.


This value shift towards low total costs of ownership models will erode opportunities for states with ‘Exchange in a Box’ solutions.


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Peter is a technology executive with over 20 years of experience, dedicated to driving innovation, digital transformation, leadership, and data in business. He helps organizations connect strategy to execution to maximize company performance. He has been recognized for Digital Innovation by CIO 100, MIT Sloan, Computerworld, and the Project Management Institute. As Managing Director at OROCA Innovations, Peter leads the CXO advisory services practice, driving digital strategies. Peter was honored as an MIT Sloan CIO Leadership Award Finalist in 2015 and is a regular contributor to CIO.com on innovation. Peter has led businesses through complex changes, including the adoption of data-first approaches for portfolio management, lean six sigma for operational excellence, departmental transformations, process improvements, maximizing team performance, designing new IT operating models, digitizing platforms, leading large-scale mission-critical technology deployments, product management, agile methodologies, and building high-performance teams. As Chief Information Officer, Peter was responsible for Connecticut’s Health Insurance Exchange’s (HIX) industry-leading digital platform transforming consumerism and retail-oriented services for the health insurance industry. Peter championed the Connecticut marketplace digital implementation with a transformational cloud-based SaaS platform and mobile application recognized as a 2014 PMI Project of the Year Award finalist, CIO 100, and awards for best digital services, API, and platform. He also received a lifetime achievement award for leadership and digital transformation, honored as a 2016 Computerworld Premier 100 IT Leader. Peter is the author of Learning Intelligence: Expand Thinking. Absorb Alternative. Unlock Possibilities (2017), which Marshall Goldsmith, author of the New York Times No. 1 bestseller Triggers, calls "a must-read for any leader wanting to compete in the innovation-powered landscape of today." Peter also authored The Power of Blockchain for Healthcare: How Blockchain Will Ignite The Future of Healthcare (2017), the first book to explore the vast opportunities for blockchain to transform the patient experience. Peter has a B.S. in C.I.S from Bentley University and an MBA from Quinnipiac University, where he graduated Summa Cum Laude. He earned his PMP® in 2001 and is a certified Six Sigma Master Black Belt, Masters in Business Relationship Management (MBRM) and Certified Scrum Master. As a Commercial Rated Aviation Pilot and Master Scuba Diver, Peter understands first hand, how to anticipate change and lead boldly.