Why blockchain, ICOs and tokenization will transform your personal data

Have you heard of the Mayo Clinic hKash token or the Memorial Sloan Kettering Cancer Center gzHealth token? The contents of your wallet are about to change.

You’ll soon be able to buy and sell health data with tokens, similar to how you’re issued drink tickets at a comedy club. The first step in understanding why tokens will be important to the future of health is differentiating an IPO (initial public offering) from an ICO (initial coin offering), which we’ll discuss here.

The definition of what a token is has changed. Traditionally, tokens were visible representations of value. Arcade tokens were physical coins that you bought with quarters. The words “Arcade Only” were stamped on these coins. The machines in the arcade network didn’t accept quarters — only tokens. Arcade tokens were valid only at a single arcade location. In the future, tokens — thanks to blockchain — will be durable and transferable.

IPO and ICO regulations

Initial public offerings, venture capital (VC) and crowdfunding have been used until recently to raise money or sell a stake in a company. The initial coin offering is the new method for cryptocurrency projects to generate capital. IPO and ICO are similar in that they both raise money. Investors know the inherent risk in every new venture but recognize the possibility of a significant reward.

In the United States, it’s the Securities and Exchange Commission (under the Securities Act of 1933) that regulates IPOs. In the United Kingdom, the UK Listing Authority reviews and approves prospectuses and operates the listing regime for shares in publicly traded companies. However, ICOs have no government oversight except what’s built into the cryptocurrency.

How initial public offerings work

The energy behind an IPO builds when a privately-owned company decides to search for investors with the intent of raising money. After the disclosure document is provided to the government, interest in the IPO will grow. The journey, from a wish in hopes for investment dollars to the reality of a traded stock, is a highly regulated and complex endeavor.

The IPO process consists of:

  1. Due diligence and pre-IPO preparation: conduct background research.
  2. Restated financials by peer-reviewed auditor: reassess financial position.
  3. Draft prospectus: create an overview of an investment offering for sale to the public.
  4. Valuation and issue pricing: determine proposed share valuation.
  5. Exchange approval: determine the trading exchange.
  6. Develop equity story: define the value proposition of the idea or the company.
  7. Initial SEC filing: file a prospectus.
  8. SEC review: formal review of the prospectus.
  9. Analyst meeting: educate potential investors.
  10. File prospectus delivered: submit a formal SEC filing.
  11. Road show: campaign in support of the offering.
  12. Listed and trading: initiate public trading.

The primary goal of an IPO is to raise money and build investor trust. The challenge of the initial offering is that capital markets are very restrictive at this stage. Many brokerage firms allow only experienced, qualified investors to invest early on. For example, Fidelity requires that its investors have $500,000 in household assets and 36 trades a year or validation as a premium or private client group customer. The rationale for limiting investors to those who are more experienced and accredited is to create stability. These investors are better prepared to take risks and have the financial support to make these investments using logical thinking. This model also prevents the market from whipsawing back and forth as smaller, short-term investors step in and out of the trading based on thin fluctuations of the stock price.

IPOs are released much more frequently than ICOs, but that’s about to change. There were 21 IPO announcements in April 2017.Here are the top 10 offerings:

  1. Schneider National Inc.: $550.1 million
  2. Vantage Energy Acquisition Corp.: $480.0 million
  3. Hess Midstream Partners LP: $340.0 million
  4. Warrior Met Coal, Inc.: $316.7 million
  5. Emerald Expositions Events Inc.: $263.5 million
  6. Cloudera Inc.: $225.0 million
  7. Carvana Co.: $225 million
  8. Okta Inc.: $187.09 million
  9. Floor and Décor Holdings Inc.: $185.3 million
  10. NCS Multistate Holdings Inc.: $161.5 million

How initial coin offerings work

Digital tokens are units of value created and managed with smart contracts. They’re similar to stock certificates in that they only hold value within the project or company. Tokens represent any fungible, tradeable good or claims to such goods. These tokens circulate inside a closed ecosystem for the purpose of trade (defined as the ability to use a service) and work (the ability to contribute).

Security industry norms prevented many smaller investors from participating in the pre-IPOs for Facebook (online social media and social networking service), SnapChat (image messaging and multimedia mobile application) and Cloudera(leading commercial platform that makes use of Hadoop).

In contrast, the process for ICOs is inclusive for all levels of investors.

The ICO process:

  1. Draft background: produce white paper (technical aspects), assemble a team of officers (known and perhaps unknown within the industry), create roadmap (achievable goals) and install investor protections (insulating risk), which includes some new products, services or innovations to prove viability.
  2. Crowdsale campaign: determine if a team will campaign or generate interest organically.
  3. Establish multi-signature escrow wallet: collect contributions and publish key holders.
  4. Public announcement: announce via Bitcointalk and Reddit.
  5. Establish token: aggregate funding with platform, e.g., Waves.
  6. Valuation and issue pricing: determine proposed share valuation.

In sum, the primary goal of an ICO, just like an IPO, is to raise money and build investor trust.

Tokens are an integral part of the incentive scheme for these cryptocurrencies. The transaction cost of creating blocks paid for with the cryptocurrencies’ tokens, reduces blockchain bloat (uselessly validating transactions).

The popularity of ICOs is growing. In 2016, General-Beck wrote a script to identify all the tokens on Ethereum and found 272 different types of tokens. In late 2016, the site Ethplorer appeared, offering the ability to explore and search for tokens (best used for the lookup functionality). As of May 2017, the market capitalizations for the top 10 cryptocurrencies are as follows:

  1. Bitcoin: $24.1 billion
  2. Ethereum: $7.2 billion
  3. Ripple: $2.2 billion
  4. Litecoin: $1.1 billion
  5. Dash: $644.2 million
  6. Ethereum Classic: $644.9 million
  7. NEM: $475.0 million
  8. Monero: $364.0 million
  9. Augur: $180.0 million
  10. Golem: $179.9 million

These and other cryptocurrency offerings are frequently announced on Bitcointalk.

The tokenization of healthcare

Healthcare providers will soon issue tokens that offer historical proof of care. The tokens will represent a set of healthcare transactions (diagnosis, prognosis, symptoms, lab results, etc.) and the collective actions taken by the patient and provider.

The token will be a collection of activities encapsulated in blocks (transaction ID, token ID, time stamp, validation signature, nonce, etc.). Tokens will be portable and shareable across file systems. Healthcare ICOs will use tokens backed by the value of the data encapsulated within a block, representing healthcare events and the associated patient data.

The flow to create a token would approximate the following:

  1. Participate in a healthcare event.
  2. Generate a set of transactions for encapsulation as a token (historical record), e.g., patient diagnosis.
  3. Validate the token authenticity of the issuer (digitally sign with hash, validator or a provider’s private key).
  4. Create a block to include healthcare transactions or health events.
  5. Post a validation block to a private, peer-based network.
  6. Broadcast the proof of validation.
  7. Confirm receipt of a token for the work or a set of healthcare transactions.

The Mayo Clinic (hKash) and the Memorial Sloan Kettering Cancer Center(gzHealth token) are the pioneers in this field. They were the first to offer a permanent, digital record of healthcare delivery. Is your healthcare wallet updated?

As it turns out, Mayo’s hKash and Sloan Kettering’s gzHealth tokens are near-term dreams of mine and of many others interested in using blockchain to deliver better care. They don’t exist today, but tomorrow that may not be the case.

While there isn’t yet a system of asset-backed tokens (one that offers claims on an existing company’s assets issued by the healthcare provider), the tokenization approach does provide a permanent and portable record of a patient’s healthcare events.

The next generation of value-based care measures will be nontraditional. The future valuations of medical centers, hospitals and providers may be determined by the issuance of the healthcare provider’s ICO in the form of health tokens — which is the logical first step toward community-owned care.

Peter B. Nichol, empowers organizations to think different for different results. You can follow Peter on Twitter or his personal blog Leaders Need Pancakes or CIO.com. Peter can be reached at pnichol [dot] spamarrest.com.

Peter is the author of Learning Intelligence: Expand Thinking. Absorb Alternative. Unlock Possibilities (2017), which Marshall Goldsmith, author of the New York Times No. 1 bestseller Triggers, calls “a must-read for any leader wanting to compete in the innovation-powered landscape of today.”

Peter also authored The Power of Blockchain for Healthcare: How Blockchain Will Ignite The Future of Healthcare (2017), the first book to explore the vast opportunities for blockchain to transform the patient experience.

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Peter is a technology executive with over 20 years of experience, dedicated to driving innovation, digital transformation, leadership, and data in business. He helps organizations connect strategy to execution to maximize company performance. He has been recognized for Digital Innovation by CIO 100, MIT Sloan, Computerworld, and the Project Management Institute. As Managing Director at OROCA Innovations, Peter leads the CXO advisory services practice, driving digital strategies. Peter was honored as an MIT Sloan CIO Leadership Award Finalist in 2015 and is a regular contributor to CIO.com on innovation. Peter has led businesses through complex changes, including the adoption of data-first approaches for portfolio management, lean six sigma for operational excellence, departmental transformations, process improvements, maximizing team performance, designing new IT operating models, digitizing platforms, leading large-scale mission-critical technology deployments, product management, agile methodologies, and building high-performance teams. As Chief Information Officer, Peter was responsible for Connecticut’s Health Insurance Exchange’s (HIX) industry-leading digital platform transforming consumerism and retail-oriented services for the health insurance industry. Peter championed the Connecticut marketplace digital implementation with a transformational cloud-based SaaS platform and mobile application recognized as a 2014 PMI Project of the Year Award finalist, CIO 100, and awards for best digital services, API, and platform. He also received a lifetime achievement award for leadership and digital transformation, honored as a 2016 Computerworld Premier 100 IT Leader. Peter is the author of Learning Intelligence: Expand Thinking. Absorb Alternative. Unlock Possibilities (2017), which Marshall Goldsmith, author of the New York Times No. 1 bestseller Triggers, calls "a must-read for any leader wanting to compete in the innovation-powered landscape of today." Peter also authored The Power of Blockchain for Healthcare: How Blockchain Will Ignite The Future of Healthcare (2017), the first book to explore the vast opportunities for blockchain to transform the patient experience. Peter has a B.S. in C.I.S from Bentley University and an MBA from Quinnipiac University, where he graduated Summa Cum Laude. He earned his PMP® in 2001 and is a certified Six Sigma Master Black Belt, Masters in Business Relationship Management (MBRM) and Certified Scrum Master. As a Commercial Rated Aviation Pilot and Master Scuba Diver, Peter understands first hand, how to anticipate change and lead boldly.